11 Mar 2017

Here’s how a pub in Bangalore lets you turn back time!

Coasters to unlock memoriesThe pub is a home to millions of lost memories. From deep conversations with strangers to the argument you had with yourself.
Can you recall that dizzy night? Don’t try hard. Try FlippAR instead.

FlippAR has teamed with The Local – Terrace Drinkery to make sure that all your moments are alive, right inside a bottle coaster. Sounds crazy, right!

Simply take memorable pics & vids from your smartphone and collect the coaster at your table. Then tag the media to the coaster. That’s it. Now you’re all set to defy time. When you’re sober, just scan the coaster and relive the moment. Keep the coaster as a memorabilia with yourself, forever.

Among all the exotic reasons to use FlippAR, this one’s for the lush in you.

So now you know: The Local – Terrace Drinkery is your next pub🍻, and FlippAR your chauffeur📱.

Don’t forget to share your selfies from the pub on our Facebook/Twitter.

1 Dec 2015

5 reasons why newspapers should use Augmented Reality

Benefits of augmenting newspaper


1. Build reader engagement by making articles engaging and make them alive. Engaged readers are loyal and profitable

2. Make sharing of articles on the social media very easy, thereby increasing its reach and reader base

3. Making advertisements alive, thereby adding a lot of value to advertisers by getting readers to engage in a call-to-action. Happy advertisers = more ads for the paper

4. Understand what readers are engaging the most with, what articles are popular and focus on those. This enables increased reader engagement, which leads to point 1

5. It is another way to distribute a lot of digital content that’s already been developed and investments made

9 Feb 2015

Tips on promoting a movie

Movie producers are always looking at newer ways to promote their films. One of the most important component of a movie promotion is the trailer. So, having as many people as possible watching the trailer will only help increase footfalls to the theatre to watch the movie

Things that producers would need to do to increase their:


  • “Augment” the posters of the new releases – wherein in pointing the mobile device to the poster, the trailer shows up
  • Run contests, wherein on pointing their device to a poster, they can stand a chance to win free tickets to the movie
  • Getting the audiences to engage the cast of the movie – and this can be done through Augmented Reality posters
  • Bringing in more visibility to the social media pages of the movie


If you would like to know more about promoting movies using Augmented Reality, get in touch



4 Feb 2015

Tips to increase reach of advertisers content



For any advertiser, one of the main criteria is to get their content reach as many people as possible. More the number of eyeballs, the more people engaging with the brand, the more likely they would remember the brand and eventually lead to higher sales


Increase user engagement


One very innovative way to increase reach is using Augmented Reality in advertisements. For e.g. billboards, signages, newspaper ads, street ads, etc – if users could point their device to an ad and then be delivered some very interesting content like videos or images or contests that drive people to view the content. A fun way to engage people. The other benefit is also being able to analyse which advertisement is giving them most reach and the one’s that arent working

FlippAR’s augmented reality app helps advertisers maximise their reach. Contact to know more

25 Sep 2014

Creating a beautiful in-store experience with Augmented Reality

Imagine this experience when you walk into a furniture store



  • You walk into a furniture store and you look around for sofas that you are looking to buy for your home


  • After a while, the sales staff comes to you and asks if you needed some help


  • You need some suggestions and  so the sales staff takes you to a section of their store and has you sit comfortably on a sofa


  • The sales staff then opens an application on her iPad and asks you to look at a large screen television


  • Pictures of different types of rooms, different color walls shows up and the staff asks you to choose the room that’s similar to yours


  • You then choose a room template and the entire catalog shows up on the large TV screen and the sales staff picks a few sofas and places in the room and you are comfortably sitting on the sofa and trying to see which one looks good


  • Now, your room also has a painting on the wall, so you would want to visualize if the entire set up in your room with the sofa goes well. So, the staff shows you a set of paintings and something that’s similar in terms of color shows up and you ask the staff to use that. The staff then places the painting on the wall and you are now able to visualize better


  • You as customer, would now be able to make a great buying decision and also the experience that you have had is going to be remain with you for a while


  • Imagine, if you are able to visualize the complete room with the entire set up of say, wall clocks, carpets, etc – thats going to be a beautiful in-store experience


With our Augmented Reality platform, FlippAR – your store would be able to provide this experience to your customers. See how this application works, watch this video