FlippAR recently had the opportunity to team up with the Government of Kerala in its literary initiative,KRITHI International Book Fair 2018, celebrating the local writers and literature.

The fest observed an amalgamation of technology and literature by dedicated resources building its digital presence, including, mobile app, website, online registration, and online streaming. Other than these, the fest was equipped with Augmented Reality with the help of the FlippAR app.

Portraits of cherished writers were displayed across the walls, which when scanned using the app played an audio with the voices of the individual writer. This feature captured the attention of many visitors as they were listening closely to the voices of their favourite writers. FlippAR also enabled the brand logo, that of the humble and ubiquitous crow, to display the updated program schedule on scan.


“Thousands of literary enthusiasts who thronged the venue were seen listening to the voices of their favourite writers. The sensational brand identity of the Fair, the humble and ubiquitous CROW, is a trigger in the FlippAR mobile App that connects one to the updated program schedule. Further, the personal memories of the Fair, that includes photos and videos, can be stored in the AR app which can be retrieved at a later date. The FlippAR team made all these possible in less than a week’s time. KRITHI is working together with FlippAR to come up with some innovative AR applications for the coming year.”

Satish Kumar
KRITHI International Book Fair 2018, an initiative of Kerala Govt

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