Domino’s has become the latest brand to use Snapchat’s AR lens to better their reach and engagement with customers. In its latest campaign, Domino’s can be seen using Snapchat’s branded AR lens to allow its users to order their pizzas through the app. The filter displays a virtual box of Domino’s pizza popping open on the screen with a scrumptious pepperoni pizza inside it. Along with the pizza, the users could find a button which allowed them to request for a delivery without having to leave the app. On the fun front, the feature also allows users to click themselves with the box of pizzas, while wearing cool virtual sunglasses.
This campaign promotes Snapchat’s “shappable AR” feature and demonstrates the many interactive possibilities the app could hold for brands and their users.