Creating a beautiful in-store experience with Augmented Reality

Imagine this experience when you walk into a furniture store

 

 

  • You walk into a furniture store and you look around for sofas that you are looking to buy for your home

 

  • After a while, the sales staff comes to you and asks if you needed some help

 

  • You need some suggestions and  so the sales staff takes you to a section of their store and has you sit comfortably on a sofa

 

  • The sales staff then opens an application on her iPad and asks you to look at a large screen television

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  • Pictures of different types of rooms, different color walls shows up and the staff asks you to choose the room that’s similar to yours

 

  • You then choose a room template and the entire catalog shows up on the large TV screen and the sales staff picks a few sofas and places in the room and you are comfortably sitting on the sofa and trying to see which one looks good

 

  • Now, your room also has a painting on the wall, so you would want to visualize if the entire set up in your room with the sofa goes well. So, the staff shows you a set of paintings and something that’s similar in terms of color shows up and you ask the staff to use that. The staff then places the painting on the wall and you are now able to visualize better

 

  • You as customer, would now be able to make a great buying decision and also the experience that you have had is going to be remain with you for a while

 

  • Imagine, if you are able to visualize the complete room with the entire set up of say, wall clocks, carpets, etc – thats going to be a beautiful in-store experience

 

With our Augmented Reality platform, FlippAR – your store would be able to provide this experience to your customers. See how this application works, watch this video

Augmented Reality for Furniture Stores to increase customer engagement

One of the areas that Augmented Reality is most suited for, is in decorating homes & offices. So the questions arises – “Why Augmented Reality for Furniture Stores”?

Benefits to the retailer/brand:

  • Getting the customer to spend more time with the brand. Getting them actively engaged with a brand appeals to the customers senses
  • It helps with leaving a positive impression with customers
  • Its not just about information, but providing an experience for customers to access that information
  • There are times when its not possible to display the entire stock in the store – due to lack of display space. This helps brands display all their products. This in turn helps with clearing of dead stock as well
  • If the experience is positive, the word spreads and helps bring in more footfalls
  • The retailer is able to create a catalog with different products options being displayed – and can be done in real quick time
  • Helps with faster conversions. For example, a family looking at buying some furniture – one member of the family would visit the store, experience the product and may then want to get suggestions from the other family members. Without having to go to the store again, they can decide the color options, how it would look in their rooms, etc. This certainly helps make faster purchase decisions

Benefits to the customer:

  • It takes the imagination out and helps customers visualise in real-time how various product combinations would look
  • The chances of the customers regretting a buying decision are slightly lowered because of this
  • The customer is able to get suggestions from a lot more people, before they can make a buying decision – by sharing on social media quite easily

If you would like to know more about how Augmented Reality can help your business, please visit FlippAR.com

 

Watch a demo video of how Augmented Reality for Furniture stores would work

Video of Augmented Reality for Furniture