5 reasons why newspapers should use Augmented Reality

Benefits of augmenting newspaper

 

1. Build reader engagement by making articles engaging and make them alive. Engaged readers are loyal and profitable

2. Make sharing of articles on the social media very easy, thereby increasing its reach and reader base

3. Making advertisements alive, thereby adding a lot of value to advertisers by getting readers to engage in a call-to-action. Happy advertisers = more ads for the paper

4. Understand what readers are engaging the most with, what articles are popular and focus on those. This enables increased reader engagement, which leads to point 1

5. It is another way to distribute a lot of digital content that’s already been developed and investments made

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